Despite the decline in overall users, the (financial) health of Twitter seems to be safe, at least according to the report on the financial results of Q4 2018. Here is what you need to know about the social network of the bird.
Period of financial results and together with those of Spotify also those of Twitter. The social network of the bird has always been considered “weaker” than giants like Facebook, but something is changing, as the latest data have shown.
The fiscal results of Q4 2018 have highlighted an interesting double situation for Twitter: on the one hand, users are decreasing, on the other; however, they improve the company’s accounts (which will please shareholders).
According to what reported (the numbers include only official site and app), users who have used Twitter at least once a month in the last three months of 2018 were 321 million, lower than what was shown for the first three quarters (in Q3 2018 were 326 million). However, daily users are considered “Monet sable”, reaching 126 million, of which 99 million are outside the USA. This is an increase of 9% compared to Q3 2018 and 9% on an annual basis but still below Snap chat (which boasts 186 million).
Twitter revenue for Q4 2018 was $ 791 million in advertising (compared to $ 723 million in Q4 2017). Also among the revenues, there are also 118 million dollars came from licenses and close agreements with other companies. If we consider that in 2017 there were 108 million dollars of loss while in 2018 the net profit reached 1.2 billion dollars, it can not be said that it was a bad year.
Jack Dorsey (CEO of Twitter) said “2018 is proof that our long-term strategy is working: our efforts to improve the health of the company have produced important results and the new features of the product as a single step between the More recent and more relevant tweets have been adopted by people using Twitter. We enter the new year confident that we will continue to provide important performance by focusing on making Twitter a healthier and more conversational service”.